Ordo is a full campaign engine — trigger, conditions, actions, drag-and-drop canvas — built directly into Magento Open Source. No Adobe Commerce B2B license, no per-contact subscription to a third-party platform. It reads the data Magento already has and reacts to things most marketing tools never see.
B2B triggers external marketing-automation tools can't see at all, plus the B2C lifecycle automation you'd expect — all on the same trigger → conditions → actions engine.
Most marketing-automation tools sit outside Magento and sync through a webhook. Ordo doesn't.
Runs as a native Magento module — no sync delay, no third party holding your customer data.
B2B and B2C triggers on the same engine, not a bolt-on for one or the other.
None. No subscription tier tied to contact count — it's a Magento extension, not a SaaS seat.
Ordo is OSL-3.0 licensed and lives on GitHub. Clone it, read the code, or install it straight into your Magento Open Source store.